Strategic consulting for Innovaretail Studio.

Preparation of a report to establish the positioning and determine a communication strategy for Innovaretail Studio, a company specialized in the design, construction and implementation of commercial interior design: PLV (temporary or permanent); interior design and renovations (shops, corners, stands, pop-up stores); custom furniture and digital interaction (digital signage, lighting and sound)

Actions carried out

• • A strategic brand analysis.
  • Analysis of the company and its essence.
  • Analysis of the on/off communication of the studio and the channels used.Benchmarking
  • Establishing the brand positioning.
  • Defining the communication objectives.
  • Defining the communication strategy:
    • Diagnosis.
    • Action plan: strategy and tactics of the communication and public relations plan.