- Communication audit: Through several meetings we develop a strategic plan for your company, and also propose various actions to create a personal communication style which would align with the values and mission of the company.
- We prepare the communication plan taking into account the current and desired positioning of the brand, as well as the commercial and marketing objectives.
- We analyze the environment of the brand: company ‘s product / service, market, its target market, competition.
- We establish the most suitable positioning.
- We define the strategy to achieve the objectives set.
- We propose different actions to achieve the desired goals, adapting our plan to the budget of each project.
- We execute the actions proposed in the communication plan (corporate image development, event organization, online communication, press office, etc.)
The communication plan is a tool that helps us determine the communication strategy, the guidelines to follow an action, and the way to interact with the public (clients, suppliers, media, opinion leaders, associations, institutions and the society in general).
- We advise on internal and external communication.
- We offer a follow-up of the general communication project, guiding the communication actions to be developed.
- We carry out benchmarking studies (competitive analysis).
- We carry out brand strategy studies for positioning.