Press and public relations office for Interihotel Madrid 2024 fair.

Kina Comunicación acted as the communication agency for Knut Flooring International, Bolon’s distributor for Spain and Latin America, to develop different communication and public relations actions and to disseminate to the national press the company’s participation in the Interihotel 2024 fair, the hotel and restaurant design event, which was held in November in Madrid, as well as the latest developments aimed at the hotel sector: New Bolon, Graphic collection, Elements collection and the new coloured edgings for the carpets and the two collaborations carried out at the fair.

1. 1. Timeless Smart Eco Guest in collaboration with USM.
   2. Genius Loci Concept Restaurant created by El Equipo Creativo.

Actions carried out

• • Press office:
    • Drafting press release, dissemination, monitoring and clipping.
    • Press Kit development.
  • Press call:
    • Novelties presentation.
    • Collaborations with brands.
  • Public Relations action aimed at the press:
    • Press conference for the presentation of the new products at the stand and a tour at the Genius Loci Concept Restaurant designed by El Equipo Creativo in the development of the project for CoolRooms Hoteles.