Communication Study and Action Plan for Recuerdo Studio.
Design of a corporate communication strategy for Recuerdo Studio, a 3D rendering studio that creates visualization for architecture, interior design and product design projects.
Actions Carried Out
-
- Development of a strategic brand analysis.
- Analysis of the company and its essence.
- Analysis of the studio’s on/off communication and the channels used.
- Benchmarking: analysis of competitors and the strategies and best practices they employ.
- Definition of communication objectives.
- Definition of the communication strategy:
-
- Diagnosis.
- Action plan: strategy and tactics for the communication and public relations plan.
-