Press Office for Feria Hábitat València.

Kina Comunicación acted as the communication agency for Ofitres to promote its participation in the latest edition of Feria Hábitat València 2024 to national and international specialized press. During the event, Ofitres showcased various new designs of furniture for offices, collective spaces, and residential settings. They exclusively unveiled Bimu, their innovative and disruptive proposal for dividing workspaces in open environments, developed in collaboration with the design studio Fat.Iron. Additionally, they presented the rest of their creative proposals included in the new Master Collection catalog. These solutions range from operational, executive, and meeting tables, auxiliary furniture for communal spaces, height-adjustable or multimedia tables, to storage elements such as cabinets, bookshelves, lockers, credenzas, or drawers; counters, partitions, soft seating, operational chairs, and elements for office kitchens.

Actions carried out

• • Press office: drafting press releases, dissemination, monitoring, and clipping.
  • Development of the Press Dossier.
  • Contact with specialized press to generate visibility.